Northland Equipment Co. Inc. - Truck Equipment and Accessories

About Northland Equipment Co. Inc.

In today's day and age, longevity is rare and welcome quality that many companies just don't have. The staff at Northland Equipment celebrated our 81st year in business this year and keep pledging to keep the company growing. In fact, they're working harder every day with the intentions of being here for the long run; paving the way for our 100th anniversary down the road

During the first 81 years, we've set down some very deep roots and made a great deal of friends along the way. Our legacy is based upon serving some of the hardest working, most productive individuals we know. We've been working hand-in-hand with everyone - from dealerships, contractors, large and small fleets, landscapers, municipalities, and consumers since the day our doors opened back in 1937. Our staff provides the best products and service possible on a daily basis while looking for those flexible solutions to keep your business productive and your fleet running efficently. Our next 81 years will be just as impressive.

Northland Equipment

Welcome to Northland Equipment

Why Choose Us


Northland Equipment has over 80 years of experience providing quality truck equipment for our customers in Wisconsin and Illinois.

Professional Expertise

Our entire team at Northland Equipment is focused on providing knowledge and expertise for all your truck equipment needs. The team takes pride in both knowledge and their ability to provide industry leading solutions which exceed expectations.


Our quality products and comprehensive installation services are designed to provide you with a finished vehicle which conforms to your specifications.Every single upfit performed at Northland Equipment receives a complete multi-point Quality Inspection before it leaves our facility. We strive for perfection on every single truck.


Our management team is comprised of leaders who are industry experts. At the same time, Northland is a leading business partner with many of its customers. Bottomline, we have a customer focused leadership team and Northland Equipment is a truck equipment leader in the marketplace.

What Our Client Say's

Our  Team

The Northland Equipment Co., Inc. team will continue to work hard for you every time to ensure you get the quality you expect.

Brian Williams

President & CEO

Dick Wyss

District Sales Manager


Adam Williams

Parts & Service Coordinator

Dennis Thiele

Vice President/CFO

Joe Simmons

Truck Accessory Sales
Snow and Ice Specialist
Special Project Coordinator

Brian Montefelt

Parts Department

Tina Dewey

Office Assistant

Jay Koehler

Inside Sales Coordinator


Keegan Thiele

Accounts Payable



Jeremy Webb

Production Manager      

Carl Logue

Quality Control Manager

Looking for a Solution for your Fleet or Truck Equipment?

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