About Us

More about us

dedicated to our customers at all times

Our Company Overview

Northland Equipment has been Southern Wisconsin's leader in quality truck equipment and accessories since 1937. In 2017, Northland Equipment celebrates our 80th Anniversary in the truck equipment industry. Northland Equipment has made their name in providing quality products such as Reading Truck Body, Henderson Manufacturing, Omaha Standard, US Truck Body, Western Snow Plow & Spreaders and many more quality manufacturers.

  • #1 Service Provider for Truck Equipment
  • Over 15 Service and Installation Bays
  • ASE Certified Techicians and Installers
  • Fabrication and Hydraulic Services
  • One of the Largest Parts Inventories
  • NTEA MVP Member for over 40 years
  • Professional and Knowledable Sales Team
  • Full Line of Truck Equipent & Accessories
"Northland Equipment providing Quality Truck Equipment since 1937"

Meet Our Team

Brian Williams
Brian Williams
President/Owner

 

Dale Beutin

Dale Beutin
Sales Manager

 

Jeremy Webb
Jeremy Webb
Operation Manager

 

Joe Simmons

Joe Simmons
Sales Representative

 

Joe Simmons

Bill Schuldt
Parts Manager

Carl Logue
Carl Logue
Project Manager

 

Dick Wyss

Dick Wyss
Sales Representative
  • About Us

    Northland Equipment has been Southern Wisconsin's leader in quality truck equipment and accessories since 1937. Whether you are owner of one truck or several trucks, we can provide an equipment or accessory solution that best suits your needs.

  • Office Hours

    Sales & Parts Department

    Mon.-Thurs. 7:00 am to 4:30 pm

    Friday 7:00 am to 4:00 pm

    Service Department

    Monday-Friday 7:00 am to 3:30 pm